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We
help you find & grow new membership markets Growth in education and certification programs doesn’t necessarily require new content. We help you expand existing markets by innovatively repurposing your content to get the most effective use of your body of knowledge. We also help you look for new markets - through our extensive global market experience the GPS team is uniquely positioned to help ensure you are reaching all your potential target audiences. |
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| Growing your market potential – GPS helps you find new member groups and expand service to current member groups: |
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Your education and certification programs can appeal to different parts of your membership but often need to be restructured, repackaged or changed in the mode of delivery. Young professionals and experienced members learn in different ways. We can help you understand the different needs of your membership groups and design learning platforms and content to meet the needs of each group |
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International expansion can be fraught with perils and challenges but does not need to be a risky proposition. Whether you are looking for new global audiences in China, India, Middle East, Russia, Latin America or elsewhere, the GPS team has navigated these markets and will ensure a smooth entry into these markets of great potential for your association |
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| Getting more mileage from your current content – many associations have quality content that can be repurposed to produce additional value-added products and services and maximize non dues revenue. GPS helps you by: |
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Cataloging your intellectual property and assessing its current use |
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Showing you new ways to adapt and use existing content |
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Creating new types of offerings such as wikis, podcast series, webinars, etc. |
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Redesigning current courses to make them appropriate for new audiences (translation, etc.) |
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Leveraging the use of learning portals and web 2.0 for new delivery channels – finding ways to push and pull content to users |
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Many people still prefer to learn using hard copy materials and live instruction. GPS can help you design, develop and deploy solutions and content, including the development of in-person delivery systems |
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